We are grappling with one seismic societal challenge after another. As leaders and employers, we're fighting climate change, seeking peace, improving workplace DEI. But audience attention is fleeting and real transformation elusive.

One solution: high-quality podcasts, which can hold the attention of your audiences more effectively than almost any other channel. Millennials, in particular, turn to podcasts to shift their perspectives. This session will present seven ways organizations are using podcasts to transform passive observers into actors, one listener at a time — and how you can too.

In September 2022, Elaine Appleton Grant will be speaking at Hubspot’s annual conference: INBOUND22. Her session “How to Change the World One Listener at at Time” will include these three top takeaways:

• Why podcasts are a much better medium for inspiration and transformation than almost any other channel, especially now

• How visionary nonprofits and other mission-driven organizations are using podcasts strategically for outcomes ranging from fundraising & policy change to teaching job skills and assisting with humanitarian aid in conflict-ridden countries

• Case studies that will give you a practical understanding of how to use podcasts to achieve your own strategic objectives, from improving brand awareness and thought leadership to inciting advocacy and boosting fundraising (and what not to do)

This session was designed with mission-driven attendees in mind. From leaders at nonprofits, foundations, NGOs and associations to executives leading culture-change efforts in their own companies, whether that's DEI or a triple-bottom-line initiatives (people-planet-profits).

What is INBOUND 22?

INBOUND is an annual event, powered by HubSpot, that unites thought leaders from over 161 countries across marketing, sales, customer success, and revenue operations. This year, INBOUND is taking place in Boston Sept 6-9 or online Sept 7-9. For more information about the event, visit inbound.com.

Curious about how your nonprofit or mission-driven organization can leverage podcasts? Reach out to Elaine and schedule a free discovery call.

Podcast Allies provides custom podcast production and development services as well as individual or team training sessions.